HELM

HELM HELM HELM

HELM

HELM HELM HELM
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BUSINESS AFFAIRS

TALENT PROCUREMENT

TALENT PROCUREMENT

Integrated business affairs services for producers, agencies, brands and startups, grounded in a detail-oriented, execution-focused approach, including: 


  • broadcast television, digital and print production
  • public relations, appearances, events and activations
  • social media
  • producer support
  • budget and asset management
  • creative legal review and risk assessment
  • union and non-union talent relations
  • SAG-AFTRA expertise
  • contracts and releases
  • staff education and client onboarding
  • general consulting

TALENT PROCUREMENT

TALENT PROCUREMENT

TALENT PROCUREMENT

Strategic research, ideation, negotiation and end-to-end management of talent partnerships and endorsements, leveraging deep industry knowledge, strong relationships and broad talent access, including: 


  • celebrities
  • influencers
  • music artists 
  • athletes and sports figures 
  • experts and thought leaders 
  • writers and directors 
  • designers, artists and creators
  • estates

IP LICENSING

TALENT PROCUREMENT

IP LICENSING

Intellectual property management, from research through licensing, supported by an extensive network of connections across major studios, music companies, and rights holders, including: 


  • film, television, and original content licensing 
  • brand partnerships and product collaborations 
  • music supervision and licensing 
  • evaluation of trademarked and copyrighted material 
  • general rights and clearances 

ABOUT

HELM was founded in 2022 by Kristen Hellwig, an advertising and marketing veteran with 30 years of experience spanning all facets of business affairs. Kristen began her career in New York at leading agencies, where she developed expertise across broadcast, digital, and print production, as well as talent relations, legal review, licensing, and rights & clearances. She later spent 16 years at Platinum Rye Entertainment, specializing in the negotiation and management of celebrity and influencer endorsements, along with intellectual property licensing for global brands such as DIRECTV-AT&T, Microsoft, Procter & Gamble, and Pepsi.


The goal of HELM is to bring an arsenal of knowledge to clients navigating the complex landscape of business affairs and procurement.


Contact:  kristen@helmglobalgroup.com

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