Integrated business affairs services for producers, agencies, brands and startups, grounded in a detail-oriented, execution-focused approach, including:
Strategic research, ideation, negotiation and end-to-end management of talent partnerships and endorsements, leveraging deep industry knowledge, strong relationships and broad talent access, including:
Intellectual property management, from research through licensing, supported by an extensive network of connections across major studios, music companies, and rights holders, including:

HELM was founded in 2022 by Kristen Hellwig, an advertising and marketing veteran with 30 years of experience spanning all facets of business affairs. Kristen began her career in New York at leading agencies, where she developed expertise across broadcast, digital, and print production, as well as talent relations, legal review, licensing, and rights & clearances. She later spent 16 years at Platinum Rye Entertainment, specializing in the negotiation and management of celebrity and influencer endorsements, along with intellectual property licensing for global brands such as DIRECTV-AT&T, Microsoft, Procter & Gamble, and Pepsi.
The goal of HELM is to bring an arsenal of knowledge to clients navigating the complex landscape of business affairs and procurement.
Contact: kristen@helmglobalgroup.com